Lead Generation and Affiliate Marketing Articles

What Is A Ping Tree?

A ping tree is a term used in the online lead generation industry. It applies when live leads may be sold in real-time to more than one possible lead buyer. This can apply when the leads can be sold more than once to different buyers as well as...   continued...

What Is Scrubbing?

Scrubbing is a dishonest business practice in the world of affiliate marketing and online lead generation. Scrubbing is frankly stealing done by unethical advertisers or lead buyers. In the case of Cost Per Action (CPA) affiliate marketing what happens is that some sales are not reported. In the case of Cost Per Lead (CPL) arrangements some leads are examined and declined when in fact they are kept. This results in...   continued...